What are the benefits of a no deposit option vs. a traditional rent option?

The key benefit of a no deposit option versus a traditional rent deposit is that you don’t have to commit your money to a traditional rent deposit scheme. Purchasing a Zero Deposit™ Guarantee which costs around one weeks rent plus a £59.99 set up fee and means that you can hold onto the money you saved for your traditional tenancy deposit, leaving you free to spend your cash on the things you need.